How to Price Your Home to Sell (Without Leaving Money on the Table)

One of the biggest questions homeowners ask when they're getting ready to sell is:

"How do I know what price to list my home at?"

It's a valid concern — price too high, and you risk scaring away buyers and stagnating on the market. Price too low, and you leave money on the table.

The good news? You don't have to rely on guesswork. With the right guidance and a smart strategy, you can price your home to sell quickly and profitably.

Here's how Katie Roberts, trusted Realtor in Centerville and Dayton, helps her clients price their homes with confidence.

Understand the Market — Not Just Your Home

It's tempting to price your home based on what you "need" or what your neighbor's house sold for last year — but the market doesn't work that way.

Katie looks at:

• Recent comparable sales (aka "comps") in your neighborhood
• Current active listings (your competition)
• Market trends and buyer demand
• The unique features and upgrades in your home

This approach gives you a realistic, data-backed price range — not just a ballpark guess.

Avoid the "Let's Just Test a Higher Price" Trap

Many sellers want to start high "just to see what happens." But here's the challenge:

• The first 7–10 days on market attract the most buyer attention
• Overpricing during this crucial window can deter serious buyers
• Later price drops often raise red flags ("What's wrong with it?")

Katie's strategy? Price to attract offers, not just eyeballs. The right initial price typically leads to faster showings, multiple offers, and stronger negotiating power.

Highlight Your Home's Value (Not Just the Number)

Price is just one piece of the puzzle. Katie also works with sellers to:

• Highlight your home's best features
• Stage it for maximum appeal
• Use professional photography and marketing to stand out
• Show buyers why your home is worth the asking price

It's not just about the price tag — it's about what buyers feel when they see your home.

Be Ready to Adjust (If Needed)

Markets shift and new feedback can change the landscape. That's why Katie stays actively involved after listing — monitoring showings, offers, and feedback to help you make strategic adjustments when necessary.

Remember, pricing isn't "set it and forget it." It's a dynamic strategy.

Let's Find Your Perfect Price — Together

If you're planning to sell your home but unsure of its worth (or how to price it competitively), you don't have to navigate this alone.

Reach out to Katie Roberts for a personal home pricing analysis. She'll guide you through local market data, explain your options, and help you determine a price that gives you confidence — not uncertainty.

When you're ready to sell smart, Katie's ready to help.